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Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.
Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?
He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.
Today many people are familiar with this puzzle and its solution.
Even though they weren’t instructed to restrain themselves from considering such a solution, they were unable to “see” the white space beyond the square’s boundaries.
Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.
Rather than disproving the myth, in other words, the experiment might instead offer evidence that creativity is an ability that one is born with, or born lacking, hence why information from the environment didn't impact the results at all.